UW–Madison’s $30 Billion Impact on the Wisconsin Economy

Cover of 2021 Economic Impact Report

February 2021

UW–Madison, UW-affiliated organizations and UW-related startups contribute $30.8 billion per year to the Wisconsin economy, according to this report issued by Northstar Analytics, LLC. This economic activity supports more than 232,000 jobs and generates $1 billion in state and local taxes.

The study considers the direct activities of the university and UW-affiliated organizations as well as the economic activity generated by UW students and visitors. Additionally, it reports on the growing economic impact from UW-related startups that originate from UW research and/or are created by UW faculty, staff, and alumni. This area of economic impact was first reported in the 2015 economic impact report and has grown to such an extent that it deserves a separate accounting. View the report and related resources.