Red and white banners featuring the iconic W and the phrase "All Ways Forward" adorn the exterior of Bascom Hall on a fall day.

The University of Wisconsin–Madison is a remarkable place: a world-class public research university filled with talent, knowledge, energy and excitement — all of which can be leveraged into a positive impact on the lives of others throughout Wisconsin and the world. The Wisconsin Idea is as alive now as it has ever been.

The Office of University Relations works hard to tell this story by building and nurturing relationships with local and statewide communities and business and industry and by fostering partnerships and relationships throughout the state and the world. This variety of relationships is key to UW–Madison, making the university a valued resource for industry, ensuring that its mission is understood by government leaders, and providing students, families and communities a meaningful understanding of what campus life is all about.

May 2024: The search is underway for a new vice chancellor for university relations following the retirement of Charles Hoslet this spring.

What We Do

The Office of University Relations has three areas of focus that offer a variety of services and programs for the university community, alumni, prospective students and parents, community and government leaders, business community and the general public. These units, Campus and Visitor Relations, Government Affairs and Strategic Partnerships, and Industry Engagement, work collaboratively and creatively on projects designed to increase awareness of the university among a variety of constituents.