Advancing the Brand

The University of Wisconsin–Madison is a remarkable place: a world-class public research university filled with talent, knowledge, energy and excitement — all of which can be leveraged into a positive impact on the lives of others throughout Wisconsin and the world. The Wisconsin Idea is as alive now as it has ever been.

The Office of University Relations works hard to tell this story through innovative and comprehensive communications with our many internal and external audiences; by building and nurturing relationships with local and statewide communities, business and industry; and by fostering partnerships and relationships throughout the state and the world.

University Relations News


Miller tabbed to lead strategic partnerships

Ben Miller, the university’s director of federal relations, has been named assistant vice chancellor for government and corporate affairs, overseeing UW–Madison’s state, local, federal, corporate, campus and visitor relations.


Orrantia hired as new UW-Madison director of community relations

Leslie Orrantia is the UW–Madison’s new director of community relations. Orrantia has experience in community relations and business administration both on and off campus, though most importantly, she has a passion for bringing people together. “I believe the university needs to be relevant to the community and the community needs to be relevant to the university,” Orrantia says.

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