Red and white banners featuring the iconic W and the phrase "All Ways Forward" adorn the exterior of Bascom Hall on a fall day.

Advancing the Brand

The University of Wisconsin–Madison is a remarkable place: a world-class public research university filled with talent, knowledge, energy and excitement — all of which can be leveraged into a positive impact on the lives of others throughout Wisconsin and the world. The Wisconsin Idea is as alive now as it has ever been.

The Office of University Relations works hard to tell this story to our many internal and external audiences; by building and nurturing relationships with local and statewide communities and business and industry; and by fostering partnerships and relationships throughout the state and the world.

Strategic Framework

  1. Help generate, diversify and grow revenue streams for UW–Madison.
  2. Promote, communicate and defend the value and impact of UW–Madison.
  3. Play a leadership role in fostering equity, diversity and inclusion within the Office of University Relations, the broader campus and the community.
  4. Develop and scale a marketing and communications infrastructure across campus that will optimize available resources and foster alignment.

Read the full plan (PDF)