University of Wisconsin–Madison
Red and white banners featuring the iconic W and the phrase "All Ways Forward" adorn the exterior of Bascom Hall on a fall day.

Advancing the Brand

The University of Wisconsin–Madison is a remarkable place: a world-class public research university filled with talent, knowledge, energy and excitement — all of which can be leveraged into a positive impact on the lives of others throughout Wisconsin and the world. The Wisconsin Idea is as alive now as it has ever been.

The Office of University Relations works hard to tell this story through innovative and comprehensive communications with our many internal and external audiences; by building and nurturing relationships with local and statewide communities and business and industry; and by fostering partnerships and relationships throughout the state and the world.

Strategic Framework

  1. Promoting the university means putting our best foot forward.
  2. We lead the way with messaging and marketing, fostering alignment across campus.
  3. We strengthen existing relationships, cultivate new connections and leverage partnerships for the good of the university.
  4. We proactively address controversy by educating and providing early alerts.