University of Wisconsin–Madison

What we do

The Office of University Relations has three areas of focus that offer a variety of services and programs for the university community, news media, alumni, parents, community and government leaders, and the general public. These units, University Communications, University Marketing, and Government Affairs and Strategic Partnerships, work collaboratively and creatively on projects designed to increase awareness of the university among a variety of constituents. The Office of University Relations also fosters partnerships with three key affiliate organizations, the Wisconsin Foundation and Alumni Association, Wisconsin Alumni Research Foundation and UW Health, as well as our many UW–Madison schools and colleges.

Visitors, legislative staff, legislators and members of the media gather for a visit by UW Badgers basketball players Nigel Hayes and Josh Gasser during UW-Madison Day at the State Capitol on May 6, 2015. The outreach event showcased the work and impact of University of Wisconsin-Madison around the state. (Photo by Bryce Richter/UW-Madison)

University Communications

University Communications tells the story of the university to the campus community and beyond. The staff develops strategic, written, digital and multimedia communication to capture how UW–Madison is fulfilling its core missions. It collects, edits and distributes information about campus to external and internal audiences via news releases, print publications, photos, video, Web posts, email, social media and other channels.

  • News and Media Relations
  • Campus News
  • Issues
  • Research Communications
  • Editorial Projects
  • Internal Communications
  • Executive Communications
  • Statewide Impact
  • Photo / Photography
  • Video / Videography
  • New Media/Social Media
University Communications »

The sun sets on an ornate W crest icon and architectural detail on the side of the Field House at the University of Wisconsin-Madison on Aug. 15, 2013. (Photo by Jeff Miller/UW-Madison)

University Marketing

University Marketing is a full-service creative resource available to all schools, departments, and programs within UW–Madison. Our team of digital and print designers, web developers, content and information specialists can help campus units strengthen and communicate the University’s reputation, values, and core messages through visual and verbal storytelling. We aim to help you convey the unique mission of your department while harnessing the power of the UW–Madison brand.

  • Strategic marketing
  • Branding
  • Graphic design
  • Web design and development
  • Email marketing
  • Copy writing and editing
  • Print purchasing
University Marketing »
Trademark Licensing »

A view from Bascom Hill of students and other pedestrians walking on State Street Mall near the Wisconsin State Historical Society and Memorial Library with the Wisconsin State Capitol building in the background.

Government Affairs and Strategic Partnerships

The university’s Government Affairs and Strategic Partnerships group advocates for UW–Madison locally, at the state Capitol, and in Washington, D.C., and helps foster strong ties between business and the university. These efforts also build bridges with parents, prospective students, K–12 groups and the broader community. This variety of relationships is key to UW–Madison, making the university a valued resource for industry, ensuring that its mission is understood by government leaders, and providing students and families a meaningful understanding of what campus life is all about.

Federal Relations »
State Relations »
Community Relations »
Campus and Visitor Relations »
Business Engagement »

Newsletters and Reports