Position title: Assistant Vice Chancellor, University Marketing
Tricia Nolan serves as Assistant Vice Chancellor, Marketing and Brand Strategy for University Marketing, responsible for leading institutional marketing efforts for campus, and managing UW–Madison’s brand platform. During the past fifteen years, she has held a variety of marketing positions, and has specialized in non-profit marketing, online marketing, business-to-business marketing, and branding.
Her current interests include social media in higher education and brand management for large, public universities. She has a master’s degree in business from UW–Madison, and a BA from the University of Notre Dame.