Communication policies and guidelines

Advertising

How and when advertising can be used to generate revenue for university units and activities.

Information on where and when banners may be posted on campus.

Handy reference for points of style specific to UW–Madison.

Guidance on the creation and use of photographs.

Identifying and assessing potential issues related to the use of social and new media.

How and when sponsorship can be used to generate revenue for university units and activities.

Approved verbiage for copyright statements, equal opportunity and affirmative action statements, as well as UW–Madison's mission statement.

Aligning campus research and education on sustainability with communications operations and practices.

How and when both university and non-university entities can use university logos, images, names, and marks.

Guidance on the creation and use of videos.

Guidance on how to ensure that web pages are accessible to users with disabilities.