How and when advertising can be used to generate revenue for university units and activities.
Banners and Signage
Information on where and when banners may be posted on campus.
Rules governing the commercial use of campus by non-university organizations.
Editorial Style Guide
Handy reference for points of style specific to UW–Madison.
Film/Television/Commercial Production Policy
Rules governing film, television, photo or video production on campus by non-university organizations.
Location Agreement (pdf)
A standard agreement required for all non-university film, digital or photography production that occurs on campus. See Film/Television/Commercial Production Policy for more information.
Guidance on the creation and use of photographs.
Identifying and assessing potential issues related to the use of social and new media.
How and when sponsorship can be used to generate revenue for university units and activities.
Statements for Publication
Approved verbiage for copyright statements, equal opportunity and affirmative action statements, as well as UW–Madison’s mission statement.
Aligning campus research and education on sustainability with communications operations and practices.
Use of Marks
How and when both university and non-university entities can use university logos, images, names, and marks.
Guidance on the creation and use of videos.
Guidance on how to ensure that web pages are accessible to users with disabilities.