Bascom Hall and the Abraham Lincoln statue at the University of Wisconsin-Madison are pictured as the tree foliage continues to change colors during autumn on Nov. 8, 2013. The "W" crest banners hang between the building's columns and on Bascom Hill. (Photo by Jeff Miller/UW-Madison)

Photo by: Jeff Miller

Advancing the Brand

The University of Wisconsin–Madison is a remarkable place: a world-class public research university filled with talent, knowledge, energy and excitement — all of which can be leveraged into a positive impact on the lives of others throughout Wisconsin and the world. The Wisconsin Idea is as alive now as it has ever been.

The Office of University Relations works hard to tell this story through innovative and comprehensive communications with our many internal and external audiences; by building and nurturing relationships with local and statewide communities, business and industry; and by fostering partnerships and relationships throughout the state and the world.

University Relations News

headshot of Vince Sweeney

University Relations

Fall 2014 Advancing The Brand

Explore this quarterly newsletter for a glimpse into how University Relations is advancing the brand.


UW-Madison Day brings slice of campus to state fair

“This day is a great opportunity for us to demonstrate UW-Madison’s many resources while also showing visitors the variety of ways we help give back to the people of Wisconsin,” says Vince Sweeney, vice chancellor for university relations.


Chancellor Blank completes visits to four-year campuses

University of Wisconsin-Madison Chancellor Rebecca Blank today visited the University of Wisconsin-Whitewater, completing her goal to visit each of the UW System’s 13 four-year campuses in her first year leading the state’s flagship university. More.

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